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Digitizing your product catalog can help you win more customers, increase sales and improve customer loyalty. A few years ago, digitizing your product catalog was a nice-to-have feature that could help you stand out from the competition. Now it’s a necessity — not just for your website but also to reach customers across other digital channels, such as social media, email, in-app purchases and marketplaces. Digital catalog maker allows you to quickly create beautiful, mobile-friendly product catalogs that deliver the best user experience. You can even link them directly to your eCommerce store so customers can shop from within the digital catalog itself.
Why are these platforms so important? They’re some of the most effective ways to reach potential customers, according to the 2017 State of Digital Commerce report by AlixPartners. The report found that display advertising is the No. 1 way companies acquire new customers online (53 percent), followed by search marketing (44 percent), social media (38 percent) and email marketing (35 percent). What all these channels have in common is that they require digital catalogs to maximize results.
Given the importance of digitizing your product catalog, we have come up with the pointers of creating a perfect digital catalog and why it is a must for modern business owners and entrepreneurs.
What is a digital catalog?
A digital catalog is a digital version of your printed catalog. It’s available on your website and can be shared through email, social media and anywhere else you want to share it. It is the perfect tool for a mobile-first world, where more people are discovering products online than ever before. A quick to create a catalog is digital catalog software aka digital catalog maker.
How it can be useful for businesses?
A digital catalog is an essential part of the buying process. When used correctly, it can help your business stand out from the crowd and increase sales. It is one way in which businesses can convey product information to consumers.
It is used for various purposes by different types of businesses. Every business entity uses it for their own reasons, but the basic purpose is to be able to reach out to more customers and to present company products and services in an organized way.
It also helps businesses save on production costs and other materials that are required for making a printed version of a product catalog.
It allows your customers to view your products in detail and make purchases online. This is especially important for e-commerce businesses, where having a digital catalog is vital to the success of product sales.
It provides more flexibility than a printed one because you can easily update it with new products, prices, or discounts. It is also a great way to increase brand awareness through social media channels like Facebook, Instagram and Twitter.
How to create the perfect digital catalog using a digital catalog maker?
- Use high-quality imagery and provide a detailed description of the item
- Get specific. Include the brand, size, and color
- Offer a variety of angles to show off your product from every angle
- Give shoppers a sense of scale. Provide the height, width, and depth of your product so shoppers can get a better idea of how it will look in their space.
Intuitive navigation and multimedia integration are also key to a successful digital catalog. The most effective catalogs are the ones that make it easy for users to find what they want, whether it’s the company’s contact information or a specific product. Some items that can help make this happen include:
- Table of contents with clickable hyperlinks
- Clickable hyperlinks within the document
- Search functionality
- Left and right arrows to navigate between pages
- Zoom in/out buttons
- Multimedia options like video and audio can help tell your story and engage visitors.
Digital or e catalog is a digital form of the original printed catalog, with the same intentions and goals. The difference lies in the way they are presented and how much more information they can provide than printed originals.
An e catalog has many advantages over the printed one. It can be used by a wider range of people, and it can even lead to increased sales.
Anyone can create an impressive and feature-rich catalog with the help of a digital catalog maker. In the present time, there are a lot of software solutions available via which you can easily create your catalog. You can begin your search for a trustworthy catalog solution on any popular search engine of your choice.