Published on : Friday, May 6, 2022

In Jammu and Kashmir, the record breaking arrival of tourists is a reflection of the winning packaging style of the uniqueness of tourism destinations in that right way.

The major rise in tourist arrival in this charming destination of the country is possible as a result of showcasing the diverse range of attractions – an idea introduced by the tourism department under the leadership of Lieutenant Governor Manoj Sinha.

Also, the administration is aiming on finding out complete potential of pilgrimage tourism by setting up of different religious tourist circuits across J&K along with the J&K Tourist Village Network effort to bring in some change in 75 villages in Jammu and Kashmir known for their historical, scenic beauty, and cultural significance.

The initiatives are aimed not only to authorize youth and women via direct and indirect opportunities related to employment but the youth-led sustainable tourism effort is targeted to fortify the thinly populated economy and public entrepreneurship.

For adventure seekers, trekkers, and international visitors, these 75 remote locations will provide with an experience of nature’s wilderness at the same time setting up of a livelihood in the villages via home-stays, nature guides, trek operators, food stalls, and forest souvenirs, as per an official confirmation.

Manoj Sinha, Jammu and Kashmir’s Lieutenant Governor, of late explained that Kashmir on the Tourism front was experiencing a “golden period” as 80 lakh tourists in the past few months have visited the UT alone, breaking all the records of past 20 years.

“Record number people are visiting Kashmir. This is a golden period on tourism front in the history of Kashmir and we should cash in on this period,” the Lieutenant Governor said. “In the past few months, 80 lakh tourists have visited Kashmir, which is record number ever if compared to past 10 to 20 years. Flight operations too have broken all previous records. Today all hotels are booked in advance and people of other States of India are finding it difficult to get an air-ticket for Srinagar”, he added.

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