Niche tourism gradually becoming mainstream

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Published on : Saturday, June 11, 2022


Niche tourism has many resemblances with the experience economy, since niche tourists are persistentlylooking for appealing and exclusive experiences suiting their interest areas.

In currenttimes, mainstream vacation providers have recognized niche tourism as an area of prospective growth. Consequently, niche tourism is no longer limited to small self-governing companies. A lot of big conglomerates like Expedia, Booking Holdings andTUI have globalized the niche tourism sectorvia mergers and acquirementsalong with brand extensions, thereby globalizing the segment.

GlobalDataPlchas provided the Niche Tourism Thematic Research Report, which furnishes an overview of the role of niche tourism within the travel sector nowadays and how it will carry on its connection.

Significant Consumer Inclinations Affecting the Niche Tourism Market:

• Increasing demand
• Social media
• Globalization
• Commoditization
• The perils of social media
• Over tourism
• COVID-19 pandemic

Crucial Enterprise Tendencies Affecting the Niche Tourism Sector
• Bigger companies
• Sharing economy

Important Industry Inclinations Affecting the Niche Tourism Area
• Adventure tourism
• Dark tourism
• Rural tourism&agri-tourism
• Eco-tourism
• Health & wellness tourism
• Culinary tourism
• LGBTQ tourism
• Space tourism

The foremost private businesses in the niche tourism sector are G Adventures, Hays Travel, Responsible Travel, Intrepid Travel, Soviet Toursand RSVP Vacations.

The prominent public enterprises in the niche tourism segment are Airbnb, Carnival Corporation,Expedia Group,Booking Holdings, Hilton, Royal Caribbean,Farah Experiences, United Airlinesand The Walt Disney Group.

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