Thomas Cook India Launches “India ka Forex Specialist” Campaign Reinforces Company’s Leadership Position in the Foreign Exchange Space

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Published on : Tuesday, April 12, 2022

Thomas Cook Airlines

Thomas Cook India’s continued focus on the Foreign Exchange segment has ensured sustained leadership in the Forex services space. The strategic intent of specialisation has been driven along 4 key axes of scale, speed,skill and service – making it the largest non-bank Foreign Exchange services provider in India.

The Company’s Foreign Exchange business today serves over 1 million retail customers every year, via its website and over 100 Forex stores located across 65 metros, Tier 2-4 cities/towns pan India. The business also serves over 1000 corporate clients, issued 1 million+ Forex prepaid cards and over 1 lakh students studying overseas using fees and other remittance services of the Company. The Company operates 21 counters at leading airports and collaborates with over 1500Forex agent partners across the country.

With a clear intent to leverage the opportunity of India’s rapidly growing digital ecosystem and drive scale and speed, Thomas Cook India’s Forex business embarked on a journey of digitalisation pre-pandemic; and leveraged the lockdown to accelerate its digital transformation. The Forex business pivoted to enhanced digital models to deliver on the imperatives of contactless and safe transactions: launched the Virtual Forex Branch equipping its teams with VPN telephony/auto diallers to stay connected and assist customers from the safety of their homes; the innovative FXMate digital tool to support B2B partners with virtual Foreign Exchange services; online remittances and card top-ups that proved invaluable for students stranded overseas with quick/seamless and secure transactions.

Today the Company’s uniqueOmnichannel model empowers customers with choice and convenience: simple, secure and quick bookings via its Online Forex Store; support through its call centre or by walking in to their closest Forex outlet to transact with an in-store expert.

Thomas Cook Forex’s focus on digital transformation has helped the business significantly. Helping the business register a growth for Q3 FY22 at 2x in value Vs. Q3 FY21; strong QoQ transactions with a 72% increase vs Q3 FY21; increase in card loads by 140% QoQ. The education segment has even surpassed pre-pandemic 2019 levels by 111% over Q3 FY20 and recovered in Q3 FY22 by 174% over Q3 FY21 and has signed up over 1600 FXMate partners who operate via a digital platform, generating sales of Rs. 375 Crore.

Thomas Cook India is even more bullish about the space than ever before and to coincide with the re-start of travel, has launched a marketing campaign that positions the brand as India ka Forex Specialist, inspiring confidence with everyone and ensuring a seamless-secure experience. In essence communicating that – with Thomas Cook, all the complexities regarding Forex requirements are taken care of via a simple, smooth process to ensure an unparalleled customer commitment in the form of Gharpe Forex – doorstep delivery in 2 hours!

Source:- Thomas Cook Airlines

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Tags: Campaign Reinforces Company’s Leadership Position, Foreign Exchange Space, Thomas Cook India Launches “India ka Forex Specialist”


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