Most Commented Posts
Let’s be honest, when a platform takes off as quickly as TikTok, it’s easy to dismiss it as another potential fad. However, TikTok’s sudden rise to popularity proved to be a real game-changer on the social media scene, as the platform is now bigger than ever and shows no signs of slowing down whatsoever.
If you’re not familiar with TikTok, you need to get acquainted. TikTok, which used to be commonly referred to as Musical.ly., is believed to have reached up to 130 million users in the U.S. alone in its first three months, and nowadays reaches more people than Instagram and Snapchat combined. So for what many people may see as just an app for entertainment value, there are tremendous opportunities for brands, organizations, and individuals to take advantage of the marketing power that comes with this relatively new social media platform.
These days, many brands are attempting to get ahead of the “marketing curve” concerning TikTok. Many are even utilizing a proven TikTok ads agency to propel their TikTok marketing campaigns and leverage the network’s marketing potential at an affordable price compared to the prices that other social media channels are charging for business profiles and campaigns.
So, if you’re still wondering whether you should include TikTok in your digital marketing efforts, you’re at the right place. In this brief article, we’ll go over the top reasons why you should be using TikTok to market your business in 2022 and why this mega-app might prove very important for the future of your brand.
TikTok Is The Most Engaged App In The World
TikTok has over 1 billion active users and is the most engaging app globally by a large margin. It has an average daily usage of more than 90 minutes per user, with millions of videos shared every day.
Given the company’s global reach, it’s not surprising that TikTok is also one of the most popular video platforms globally, with roughly half of its users hailing from outside of China, its country of origin. This is important because it makes TikTok much less reliant on ads than other social media platforms like Facebook or Instagram.
TikTok allows its users to post videos of themselves lip-syncing, dancing and doing other things. Most of these videos are not original creations; instead, they are based on popular songs and movies. This content is called react videos, and their popularity makes TikTok unique among social media platforms.
All this also makes the platform very valuable for marketers. For example, while Facebook and Instagram allow 30-second video ads, TikTok’s reaction video format allows for 15-second ads, which can capture the audience’s attention even better.
Short Videos Do Incredibly Well
The main reason why TikTok is so popular is that it allows users to make their own short video clips with only a few seconds of content, which makes it easy for busy people who do not have a lot of time.
You’ll need to spend several minutes or even hours creating video content with other apps. On the other hand, with TikTok, you can easily edit your video clips in one go and then share them to other social media platforms, like Instagram stories, Twitter and Facebook, since TikTok videos are known to be easily shareable on different channels.
In addition, short videos work better for brands and advertisers trying to reach audiences who are less interested in long-form content, as shorter videos are perfect for people with shorter attention spans and provide an opportunity for brands to get their messages across to people who dislike other forms of marketing content.
TikTok Is Very Low Commitment And Easy To Use
One of the best things about TikTok is that the app is very straightforward to use and very private. You can start your business’s TikTok account with almost no personal information, as you’re not even required to give your real name.
Once the account is set up, your daily viewership numbers are visible only to you, and all your interactions are stored on the app itself—there’s no permanent record outside of TikTok itself. As a result, TikTok is a very accessible app for everyone, with billions of users.
After that, you need to target the right target audience with your videos, and the follower count will quickly go up. It does take some trial-and-error time to perfect your videos, but once you get the hang of it, the users will get interested in your brand’s content in no time.
While it’s easy to get lost in the virtual realm of digital marketing, with an app like TikTok, you can build relationships with your audience without needing to look back. With new features being added each month and a growing community, it is time to plant your flag on TikTok and start using this outstanding social media network for your business now.