From JustLuxe content partner iW Magazine

Bulova expands its Frank Sinatra collection with two new automatic watches inspired by the watchmaker’s Bulova Date King, a 1960s-era collection.

One model from Bulova’s new Frank Sinatra Summer Wind collection

The new Frank Sinatra Summer Wind collection, named after a Frank Sinatra song of the same name, consists of two 40mm casual time and date watch with clear 1960s style and more than a few Sinatra-inspired special accents.

Most notably, Bulova places a fedora, the Frank Sinatra collection’s trademark, in relief at the top of the dial. The orange second’s hand and orange hour markers (on the steel-cased model) are an ode to Sinatra’s favorite color.

One watch is cased in a stainless steel case and features a black enamel dial and matching black leather strap with white top stitching. The second is cased in a rose gold-tone stainless steel case and offers a grey enamel dial with a matching grey leather strap with a grey top stitch.

Inside Bulova fits an 8215 Miyota Automatic 3H Calendar movement, visible through an exhibition case back. Bulova packages each watch in packaging inspired by a vinyl album box set with lyrics from five Sinatra songs.

Long Relationship

Bulova’s Frank Sinatra collection features a series of watches named after songs made famous by the singer. It underscores the relationship between the singer and Bulova that started in the 1950s with the Frank Sinatra Show television program, also known as Bulova Watch Time, which Bulova sponsored.

“We are proud to carry on our relationship with Frank Sinatra, including at the Frank Sinatra School of the Arts, which happens to be a New York school,” says Michael Benavente, U.S. Managing Director of Bulova. “Bulova has made a longstanding commitment to the support of music through various partnerships that help spotlight and encourage young musical talent to discover American musical heritage and culture.”

Prices: $795 (steel) and $850 (rose-gold colored).