SEATTLE – Amazon is offering a second Prime Day event this year to get a jump start on holiday sales. The event takes place Oct. 11-12.

Prime Early Access Sale gives members a chance to kick off the holiday shopping season early with hundreds of thousands of deals, according to the company. As part of the new deals event, Amazon is introducing a Top 100 list of some of the season’s most popular and giftable items. New deals from the list will drop throughout the event, offering deep savings across all top categories, including home furnishings, electronics, fashion, kitchen, pets, toys, and Amazon devices.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale, an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year,” said Jamil Ghani, vice president of Amazon Prime. “And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

Prime members can save on top products from companies like Ashley Furniture, according to Ghani. The home gift guide includes must-have products from brands like Amazon Basics, Christopher Knight, De’Longhi, iRobot, Shark, simplehuman, and Zinus.

The event begins Oct. 11 at 12 a.m. PDT and runs through Oct. 12 in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.

Amazon previously held this year’s annual Prime Days on July 12-13. Across the e-commerce giant’s event, the best-selling categories in the U.S. were consumer electronics, home essentials and home, the company reported this morning.

Prime members in the U.S. purchased more than 60,000 items per minute during this year’s Prime Day event. And members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the biggest Prime Day event in Amazon’s history.

Amazon reported that during the three weeks leading up to Prime Day in July, customers spent more than $3 billion on more than 100 million small business items included in the Support Small Businesses to Win Big sweepstakes. They shopped from small businesses across all 50 U.S. states, with those in Delaware, New York, and Wyoming seeing the biggest sales per capita.

The company is counting on similar sales results for this year’s new October pre-holiday event.

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